Datafold has introduced an integration with Hightouch, a data activation platform, to enhance the visibility of how changes to dbt models affect Hightouch models and syncs. This integration is crucial for ensuring that high-quality data is utilized effectively in operational systems like CRMs, SaaS applications, and ad tools, where it influences key functions such as customer communication, app experiences, and ad spending. By allowing analytics engineers to view the connectivity of every sync and model within a column-level lineage graph, directly within their pull requests, this integration helps reduce quality assurance time and minimizes accidental errors. It also accelerates code reviews by enabling reviewers to easily evaluate the impact of changes on Hightouch models and syncs. Datafold aims to provide comprehensive testing and visibility across data stacks and pipelines, making it an essential tool for users who rely on Hightouch for data-driven decision-making.