Data teams face the ongoing challenge of balancing velocity and quality, a problem long familiar to the software development community, as they enter the new year with limited budgets and tight deadlines. Emphasizing the importance of velocity, the text argues that the faster data products are delivered, the greater the impact on business decisions, especially under conditions of uncertainty and ambiguous requirements. However, data quality is equally critical, as trust in data is paramount; without it, users may abandon data-driven decision-making, diminishing the impact of the data team. The text highlights the need for data practitioners to prioritize both speed and reliability to maximize their contributions.