Agentic Commerce Readiness: 10 Key Questions to Ask Your Team

AI agents are transforming online shopping by autonomously performing tasks such as browsing products, comparing prices, reading reviews, and completing transactions without direct human interaction, a phenomenon known as agentic commerce. This development presents businesses with both opportunities, such as increased revenue and reach, and challenges, including privacy concerns, security threats, and marketing strategy shifts. Organizations need to develop a comprehensive understanding of the AI agents accessing their sites, including their purposes, the business value they offer, and the potential risks they pose. Key considerations include ensuring machine-readable catalogs, maintaining fast and reliable APIs, and aligning cross-functional teams to create an effective agent strategy. By proactively addressing these challenges, businesses can leverage AI agents to gain a competitive advantage while protecting user privacy and data security.