Roku is a popular streaming platform with over 70 million active users and 350+ content channels, offering a wide variety of TV shows, movies, and online video content. As a result, intense competition exists among publishers to offer compelling services that attract and retain viewers, making it challenging for content providers to troubleshoot and optimize the user experience (UX). Datadog Real User Monitoring (RUM) now includes a new library that enables monitoring for Roku channels, providing deeper visibility into user journeys, troubleshooting errors, detecting quality of experience (QoE) issues, and optimizing UX. With RUM, teams can analyze sessions and funnels to better understand user behavior, identify root causes, and ensure smooth experiences. The platform also provides insights into error tracking and QoE issues, enabling content providers to resolve issues and optimize their services.