Michael Whetten, a developer and product team leader, highlights the challenges of measuring business impact in AI-powered applications. Without systematic experimentation and evaluation, teams are left making decisions in the dark, unable to confidently determine which improvements add value. Eppo, an experimentation and feature-management platform, is joining forces with Datadog to bring end-to-end observability, feature management, and experimentation into a single unified platform. This integration will enable teams to test changes, analyze user behavior, and measure business impact at scale, allowing them to move fast and ship with confidence. Eppo's capabilities will continue to support existing customers while bringing on new ones as part of the Datadog ecosystem.