AWS unveiled several generative AI (GenAI) advancements, including Amazon Bedrock, a platform that democratizes private access to popular language models. The company also announced new launches for its GenAI portfolio, such as Party Rock, which offers a free sandbox for users to play with Bedrock. Additionally, AWS invested in all layers of the GenAI stack and made security accessible by releasing products like Application Security Management and Cloud Security Management. The company also enhanced observability everywhere, including serverless workloads, with features like OpenTelemetry support for AWS Lambda and a new State Machine Map for AWS Step Functions executions. Furthermore, AWS introduced Amazon S3 Express One Zone, which delivers consistent single-digit millisecond data access for latency-sensitive applications.