AWS re:Invent, a post-Thanksgiving tradition for some at Datadog, featured new product announcements, technical sessions, networking, and fun. The conference highlighted three themes: using data and observability to improve control of systems, strengthening security by gathering intelligence to augment mitigation, and increasing performance to deliver results faster and save costs. AWS announced several new features, including AWS Control Tower Account Factory Customization, Universal Service Monitoring (USM), Amazon Security Lake, and Graviton-powered EC2 instance types. These announcements were met with excitement and curiosity among attendees, who are eager to adopt these new tools and technologies to improve their systems' performance, security, and control.