The Boston Computer Exchange, a precursor to eBay, was the first e-commerce platform that existed in the 1980s. Now, businesses are accelerating their digital initiatives due to events in 2020, and onsite video conferencing is becoming increasingly common. This shift can benefit businesses by providing a better user experience, preventing platform leakage and disintermediation, and allowing for greater insight into customer interactions. A native video solution like Daily's video API platform lets developers quickly add video calling features to their products with minimal code, while also providing analytics, customizable UI/UX, granular call quality insights, feature support, and secure, protected video calls. This can lead to faster time-to-value, sensible pricing, and compliance with key standards. With a native video solution, businesses can build a product that meets their specific customer needs and stay on top of ongoing work without the need for developer resources and time.