Daily.co offers a video calling service tailored for small and medium-sized businesses (SMBs) and startups, focusing on personalization and branding in meeting links. Recognizing that traditional video call links are often impersonal and off-brand, Daily.co allows users to create customized subdomains and meeting room links, aligning with their personal or company brand. This feature is designed to enhance the personal connection during video calls, whether for sales demos, user interviews, or team meetings. The service is user-friendly, requiring no downloads or installations, and supports up to 50 participants with features like free dial-in and team locks. The customization process is simple, allowing individuals and teams to craft links that reflect their identity, thus improving the overall video calling experience and supporting seamless team collaboration.