Daily is a video calling API that allows developers to add real-time video to their site or app with just a few lines of code, prioritizing developer experience and offering clear, affordable pricing. The platform provides several choices for integrating real-time video into applications, including building custom UX or using prebuilt UI features. Daily's API pricing is simple and easy to evaluate, with no need to talk to sales to start. The platform offers three tiers: Free, Launch, and Scale, each with additional minute flexibility beyond the included minutes. Features like dial-in, audio-only rooms, live streaming, and recording are easily added with custom enterprise plans or contact support for implementation. Pricing is calculated using participant-minutes for video calls and plain minutes for recording and live streaming, with discounts available for large users. Daily aims to make every interaction as frictionless as possible, supporting APIs for every stage of development.