A traditional low-level video calling API requires a company to handle cross-platform issues, browser complexity, bandwidth management, UI design, HIPAA compliance, and server infrastructure, which can be a significant burden on the development team. In contrast, full-featured APIs take care of these complexities automatically, providing flexibility and control over the audio, video, and user interface elements of a video call. A full-featured API also addresses real-world network issues with bandwidth management and offers prebuilt UI components that can be customized using standard CSS and JavaScript. Additionally, a full-featured API is more likely to meet HIPAA compliance requirements, whereas low-level APIs may not sign a HIPAA Business Associate Agreement. By choosing a full-featured API, companies can focus on their core product development while having the necessary tools to handle complex video calling issues.