Software engineering teams often struggle to balance quality and speed in their product development, leading to a trail of user pain and a fragile codebase. To address this, companies must prioritize quality by adjusting processes and culture, focusing on delivering high-quality work and reducing the time spent fixing issues in production after each weekly release. This can be achieved through implementing dogfooding sessions, where engineers use their own product to identify bugs and improve it, as well as introducing automated testing and observability tools to track performance and detect potential issues before they impact customers. Additionally, companies must cultivate a culture of quality by educating the team on its impact, recognizing improvements publicly, and leading by example. By adopting these strategies, companies can improve their products and avoid spending excessive time on maintenance and bug-fixing, ultimately delivering better user experiences and driving business success.