The Cypress Ambassador program is a community initiative designed to spread knowledge and promote best practices in testing with Cypress among developers and QA engineers. Ambassadors contribute by authoring blog posts, delivering webcasts, creating plugins, and sharing success stories through online testimonials. They also engage with the community by giving demos at meetups and leading workshops at conferences. The program offers participants benefits such as a free Sprout Plan, exclusive communication channels, promotional support, and special edition merchandise. As Cypress begins 2020, they encourage interested individuals to apply to join their network and contribute to their mission of building a connected and informed community.