Arvid argues for rebranding "prompting" as "prompt design," drawing parallels between it and web design due to their shared focus on clear communication and adaptability to dynamic inputs. He highlights the importance of clarity, composability, and declarative approaches in both fields, while noting that prompt design involves text-only interactions. To illustrate this concept, Arvid introduces Priompt, a JSX-based prompt design library developed by Anysphere, which aims to streamline prompt creation and iteration. Despite recognizing challenges in keeping pace with evolving models and techniques, Arvid sees value in staying close to the raw model and invites collaboration on projects related to prompt design and AI-driven development tools.