CrowdStrike's Falcon Data Protection offers a modern approach to data security, addressing the shortcomings of legacy data loss prevention (DLP) tools by leveraging the unified, AI-native Falcon platform. Traditional DLP solutions often fail due to implementation challenges, visibility gaps, and reliance on outdated detection methods, which make them ineffective against the evolving landscape of cloud adoption and complex data environments. In contrast, Falcon Data Protection provides real-time, context-driven visibility across various data channels, including endpoints, cloud, SaaS applications, and generative AI tools like ChatGPT, to prevent data breaches. It focuses on tracking content and its context rather than just files, enabling high-fidelity detection and effective policy enforcement to protect sensitive data throughout its lifecycle. Delivered via the comprehensive Falcon platform, this solution requires no additional sensors, ensuring ease of administration and immediate value for existing customers, while promising to redefine the data protection market by enhancing security across all attack surfaces.