CrowdStrike emphasizes the importance of integrating both at-rest and runtime data protection to ensure comprehensive security in today's fast-paced cloud environments. While traditional at-rest protection offers foundational security by safeguarding data stored in known locations, it falls short in addressing real-time data movement and emerging threats. Runtime protection enhances security by providing continuous monitoring and real-time visibility into data flows, enabling proactive threat detection and mitigation. This dual approach not only enhances overall data protection but also optimizes resource use and reduces costs by ensuring swift prevention of data breaches and compliance violations. CrowdStrike's Falcon Cloud Security exemplifies this approach with its unified CNAPP solution, which includes advanced runtime capabilities for continuous discovery, classification, and protection across the data lifecycle.