Twilio, a company founded in 2008, has built its $50 billion valuation by making it easy for developers to add communications features to their apps. The company started in the voice space and later expanded into SMS, video, and email. Twilio's early growth was fueled by societal shifts, such as the rise of smartphones, which changed how people communicate. The company's focus on global coverage and channel breadth helped it scale globally. When Patrick Matalack joined in 2011, he focused on building out the SMS API and later became VP of Product. Twilio's platform has powered over 795 billion interactions across various channels. The company's success is attributed to its ability to simplify complex communication problems for developers. Today, Twilio continues to expand its portfolio of channels and simplify the process of sending notifications to end-users.