The Sub-prime Crisis of Notifications

The author argues that the proliferation of unnecessary notifications on mobile devices is leading to a systemic collapse where users will opt out entirely, mirroring the sub-prime financial crisis of 2008. He suggests that app developers are contributing to this problem by overusing notifications in an attempt to remain competitive for attention. However, he proposes that collaboration among developers can lead to industry-wide standards and principles for trustworthy notifications, such as timeliness, targeting, brevity, and control. By adopting these guidelines, developers can break free from the notification crisis and create a better user experience. The author references various examples of industries adopting voluntary self-regulation and pledge systems, such as the Comics Code Authority seal, to demonstrate that a lack of public trust can be addressed through collective action.

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