Notifications are an essential part of every modern application's user experience, but they can also be a double-edged sword if not implemented thoughtfully. To avoid overwhelming users with irrelevant or too-frequent notifications, developers must customize their notification experience to individual users' needs. Automation tools can help achieve this by providing features such as audience filters, complex workflows, and channel routing. These tools enable developers to tailor notification experiences that are relevant and timely, without requiring significant rework of the code base. By integrating automation with data analytics and user feedback, developers can create a personalized notification experience that enhances users' lives. Ultimately, automation should be at the core of notification functionality, but there may be cases where manual notifications are necessary for one-time events or organization-wide announcements.