Journey Mapping: How to Master the Art of Interrupting

Notifications can guide users through key setup steps in onboarding, reward positive interactions, and encourage exploration. However, poorly designed notifications can be frustrating and lead to user abandonment. A well-designed notification strategy should extend the core product UX, consider user personas, goals, thoughts, feelings, potential pain points, channel usage, and areas of confusion. By creating a journey map, teams can identify blindspots in the user experience and implement targeted notifications that improve engagement and retention rates, such as 30% better retention for mobile apps with in-app messaging and 97% higher response rate compared to emails.