As a product manager, dealing with notifications can be complex due to the close ties between notifications and application code. This complexity often leads to notification projects being postponed or not started at all, resulting in stagnant notification experiences. However, decoupling notifications from application code can make these projects less complex and less risky for product teams. By making templates accessible to non-engineers, enabling configuration of notification logic without requiring re-deployment, and providing self-serve analytics, PMs can work with notifications directly, improving the notification experience and driving growth metrics.