Throttling notifications across product, transactional, and marketing streams

Courier's Journeys platform consolidates product, transactional, and marketing notifications into a single environment, allowing for efficient notification throttling through configuration rather than complex integration across disparate systems. The platform employs a strategy of applying individual throttles to each stream: transactional notifications bypass throttling due to their critical nature, product notifications utilize batching to manage overflow, and marketing notifications are dropped if they exceed the set limit. This setup ensures that notifications remain relevant and timely, avoiding the pitfalls of treating all notifications as interchangeable, which can lead to either overwhelming users with marketing messages or missing critical alerts. The platform's use of AI nodes enhances the process by summarizing and prioritizing batched notifications, ensuring that users receive concise and useful information. The AI can also determine bypass eligibility based on real-time data, further streamlining notification delivery. Courier's approach allows businesses to manage notification overload effectively, ensuring important messages are delivered promptly while reducing unnecessary noise in user communication channels.