How to send messages and not piss off your customers

The blog post discusses the pervasive issue of excessive notifications from software applications, highlighting how companies overwhelm users with well-intentioned but ultimately intrusive alerts. It critiques the common practice of sending multiple notifications for various purposes, such as purchase receipts, security reminders, and feature announcements, which can cumulatively frustrate users, prompting them to mute or ignore future alerts. The piece emphasizes that while each notification, in isolation, may seem justified, the collective impact can lead to user disengagement. It advocates for a more thoughtful approach to messaging, suggesting that companies should focus on sending fewer, more meaningful notifications rather than bombarding users across multiple channels. This approach would help maintain user trust and engagement, as the last notification a user might tolerate is often the culmination of many seemingly reasonable decisions.

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