Courier journeys, as code

Courier has introduced a new approach to building customer engagement workflows called "Journeys-as-code," which utilizes the Journeys API as the central component. This approach allows teams to create, update, publish, and manage customer journeys programmatically using JSON, integrating seamlessly with existing customer-engagement infrastructure. The process is facilitated by multiple access points, including SDKs, the Courier CLI, and plain-English coding agents, which simplify the translation of user stories into actionable workflows. The use of coding agents, like the /courier-journeys-create skill, enables users to describe desired flows in simple terms, which are then converted into API calls, making the iteration and maintenance of customer journeys more efficient. This method addresses the issue of journeys becoming outdated or "ossified" by making updates and iterations easier and more accessible, ultimately enhancing the flexibility and responsiveness of customer engagement strategies.

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