Search and product discovery are undergoing a significant transformation as AI tools like ChatGPT become increasingly influential. While Google remains the leading source of product discovery traffic, ChatGPT has emerged as a notable competitor, now surpassing DuckDuckGo and rapidly approaching Bing. This shift reflects a change in user behavior, with more people using AI chat tools for direct product access. Perplexity, another AI tool, initially gained traction but has seen its growth stagnate, largely due to limited brand reach. Meanwhile, Anthropic's Claude is hardly visible in product discovery data, primarily due to its API-focused use rather than direct user engagement. Despite these developments, Google continues to dominate but is no longer the sole player in the space, as evidenced by the rise of AI-assisted search features like its own Gemini assistant. As AI tools increasingly become integral to search, businesses are advised to treat these platforms with the same strategic importance as traditional search engines to maintain visibility and engagement.