The digital economy has evolved significantly over the past 20 years, and every company needs to build a digital economy business or risk being disrupted by others that do. At the heart of this are web, mobile, and IoT applications, which serve as the primary interface with customers and determine success. However, these apps require changing requirements, including operating at "Internet scale," providing personalized, contextualized, location-aware experiences, and agile development. To succeed, companies must adapt their technology to deliver these apps, shifting towards a more agile IT architecture and real-time data management that can accommodate unprecedented levels of scale, speed, and data flexibility.