Preparing for Massive Growth, Revisited.

A previous Mashable article discussed the importance of robust infrastructure for games integrated with social media, which can experience rapid viral growth. The article cites two contrasting examples: EA's "The Simpsons: Tapped Out" faced infrastructure issues, leading to its removal from the App Store shortly after a successful launch due to database overload. In contrast, OMGPOP's "Draw Something" effectively managed its growth by using NoSQL database technology, specifically Couchbase Server, allowing it to scale elastically without disruption. This strategic decision facilitated Draw Something's continued availability and record-breaking growth, demonstrating the critical role of scalable infrastructure in supporting viral success in social media-integrated applications.

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