Couchbase has been recognized as a Leader in NoSQL by Forrester Research, highlighting significant differences between NoSQL vendor offerings, particularly in terms of database capabilities and strategy. The company's cloud strategy focuses on flexibility and deployment choice, allowing customers to deploy Couchbase across physical, virtual, or containerized infrastructure. In contrast, cloud provider DBaaS offerings are limited to a single cloud and do not satisfy customer requirements for hybrid or multi-cloud strategies. Couchbase offers three deployment options: DIY, self-managed, and fully managed services on cloud platforms. The critical trade-off between vendor lock-in and best-of-breed database functionality is a key consideration for customers selecting a NoSQL solution. While public cloud DBaaS offerings may seem simple and easy to use, they lack the breadth of capability out of the box, and customers often choose multiple solutions to address their specific needs. Couchbase excels in performance, reliability, and scalability while providing familiar tools like SQL, making it an attractive choice for developers and architects seeking flexibility and ease of use without vendor lock-in.