At events, the author frequently encounters questions about data modeling, particularly from developers experienced with relational databases who are curious about NoSQL systems like Couchbase. Sharing personal experience, they transitioned from Oracle and Microsoft SQL Server to understanding NoSQL concepts, which initially seemed unfamiliar. The author created a video demonstrating how to model data in Couchbase, converting a simple relational database example into JSON document format and querying it seamlessly. Although the video doesn't cover all aspects, it provides a foundational understanding, and viewers are encouraged to ask questions in the comments for further clarification. For additional guidance on using NoSQL documents in applications, the author recommends consulting the developer portal for examples.