Company
Date Published
Author
Matt McDonough
Word count
598
Language
English
Hacker News points
None

Summary

Couchbase has launched PartnerEngage, a new partner program designed to enhance collaboration with resellers, system integrators, consultants, and technology partners in the Engagement Database market, aiming to double their partner-influenced business from 15% to 30% in the first year. The program seeks to expand Couchbase's global reach, improve partner capabilities through additional training and resources, and foster the development of joint technology solutions, ultimately enhancing customers' options and reducing total cost of ownership. By prioritizing quality over quantity in partner selection, Couchbase aims to support partners in delivering personalized digital experiences using its flexible and high-performance Engagement Database, while also providing sustainable financial benefits through subscription licenses and professional services. The initiative aligns with Couchbase's strategic growth goals and the evolving web, mobile, and IoT markets, which are projected to reach nearly $11 billion by 2021.