As Valentine's Day approaches, the author reflects on childhood memories of exchanging valentines and connects this nostalgic warmth to their role as Head of Talent at Couchbase. They emphasize the importance of choosing to work with creative and dedicated individuals and aim to infuse this sentiment into recruitment efforts through a social media campaign titled "Why I Chose Couchbase." The campaign, launched with posts from new recruits like Senior Developer Advocate Eric Bishard, aims to showcase why individuals choose to work for Couchbase, inviting others to explore career opportunities at the company. The initiative underscores Couchbase's commitment to fostering a collaborative and innovative work environment while actively recruiting new talent.