The Gartner Magic Quadrant report emphasizes the importance of price performance in selecting a cloud database platform, with Couchbase emerging as a solution for many companies seeking to replace outdated relational databases. Couchbase offers a distributed SQL++ JSON database suitable for high-performance applications, addressing issues like data sprawl and management complexity caused by using multiple databases. By consolidating data technologies into a single NoSQL platform, Couchbase enables businesses to reduce their total cost of ownership by more than 50%, while enhancing scalability and performance. Notable examples include Facet Digital, Amadeus, and Viber, who have significantly cut costs and improved efficiency after transitioning to Couchbase.