Facet Digital, a full-service agency specializing in application development, transitioned to Couchbase Cloud from Azure Cosmos DB due to significant cost savings and enhanced performance benefits. Co-founders Scott W. Bradley and Jeremy Groh noted that Couchbase Cloud offers superior latency, throughput, and search capabilities, which are pivotal for their diverse projects, ranging from pharmaceutical systems to 3D gaming platforms. The ease of deploying new clusters and the built-in security features, such as encryption and compliance with global data privacy laws, were also highlighted as key advantages. The ability to manage Couchbase within the client's AWS environment while retaining control over proprietary data further solidified Couchbase Cloud as the ideal solution for Facet Digital's needs.