Paddy Power Betfair, a leading global sports betting and gaming company, chose Couchbase as its NoSQL database solution to power its platform's real-time experiences, personalization, and scalability. The company built a system for creating promotions that catered to over 7 million active customers, handling massive traffic spikes and unique market requirements. With Couchbase's flexible NoSQL modeling, Paddy Power Betfair improved performance, flexibility, and scalability of its deployments, processing over 500K events in 3 minutes for its large customer base while maintaining data integrity and high performance. The company's decision to adopt Couchbase has led to significant improvements in customer satisfaction, acquisition, and retention rates.