Cookie Jam by Social Gaming Network (SGN) has achieved remarkable success on Facebook, becoming the platform's Game of the Year within 8 months of its launch, supporting 5 million players. To meet this growth, SGN leveraged NoSQL technology, specifically Couchbase Server, to ensure high performance and availability. This enabled the app to scale without downtime or degradation, supporting millions of users. The company plans to release multiple games a year, focusing on agility, flexibility, and efficiency. Additionally, Couchbase Mobile provides a cross-platform solution for developers to build social, mobile games faster, with features like embedded databases and synchronization gateways. NoSQL technology is seen as key to the future of social, mobile gaming.