Recent competitive benchmarks sponsored by Couchbase and MongoDB highlight the importance of these evaluations in the growing NoSQL industry, especially as enterprises deploy NoSQL databases for mission-critical applications at scale. While it's crucial for benchmarks to be open, reproducible, and unbiased to provide useful insights for developers and operations engineers, they can legitimately focus on specific use cases that align with the sponsoring vendor's strengths. For instance, Couchbase emphasizes large-scale, mixed read/write workloads, whereas MongoDB targets smaller-scale applications. Fairness in benchmarking requires an apples-to-apples comparison and the use of recent software versions, while transparency involves clear communication of the measured use cases and open access for reproducibility. As the NoSQL market is expected to grow significantly, reaching $4.2 billion by 2020, these benchmarks serve as valuable tools for enterprises to select the most suitable products for their needs.