The text highlights the significant financial impact of downtime on major internet companies, focusing on examples like Amazon and Google. Amazon's 40-minute outage in August 2013 incurred a loss of $2.64 million, while Google's 5-minute downtime in the same month resulted in a $545,000 loss. The frequency of downtimes is emphasized, with a reference to a global map showing recent outages. A 2010 study by Emerson Network Power is cited, revealing an average cost of $500,000 per downtime event, with partial downtimes costing around $258,000. The text also notes that a substantial portion of downtime is spent on detection rather than resolution, and it suggests that downtime costs are expected to rise in the future.