Coralogix RUM Measurements reimagines performance monitoring by focusing on real user data rather than simulated tests, allowing teams to address application issues more effectively. This approach provides a comprehensive view of both standard web vitals and custom business-specific metrics, such as checkout conversion delays, to assess the performance experience from the user's perspective. With a simple implementation that requires minimal code changes, teams can instantly access over 40 predefined measurements and add custom metrics to reflect critical business insights. By examining real-time data, including browser, device, and location specifics, teams can quickly identify patterns and isolate problems, making it possible to pivot from quantitative data analysis to qualitative user experience understanding. This process not only enhances the detection and diagnosis of issues but also supports long-term trend analysis, enabling smarter decision-making by revealing causal relationships between technical and business outcomes.