Everything We Tried Failed Except for This One Weird Trick

Convex argues that long-term growth depends on earning trust, demonstrating sustained product and ecosystem momentum, and receiving enthusiastic recommendations from respected builders. After testing paid ads, newsletter sponsorships, creator partnerships, an AEO agency, and launch content, the company found that these efforts produced low-quality traffic and few or no conversions despite continued revenue growth. Its startup program, by contrast, has performed strongly: participating high-growth startups reportedly increase Convex spending by an average of 30 times over 24 months, benefit from reduced infrastructure complexity, and often recommend the platform to peers. The company attributes this success to its product, the founders’ established reputations in infrastructure engineering, and trust built through personal networks and organic endorsements. Convex plans to end or reduce unsuccessful marketing investments and focus instead on supporting demanding startup customers, hosting higher-quality in-person events, and communicating more directly and authentically with potential users.

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