How MarketBetter Gives Every SDR On-Brand Meeting Prep with Context.dev

MarketBetter, a platform that identifies website visitors, enriches prospect lists, and automates personalized outreach, has added meeting-preparation capabilities powered by Context.dev. For each booked meeting, it combines web-derived company intelligence and current brand assets with CRM activity, prospect details, and outreach history to create briefing materials featuring relevant “alpha insights” and an on-brand presentation deck. These materials are delivered directly by email so SDRs can access and present them without logging into another tool, while automatically updated branding reduces manual maintenance when prospects rebrand. The feature is live with an initial customer and is being expanded across MarketBetter’s customer base, alongside broader functions such as contact enrichment, review-based outreach research, and personalized voicemail generation.

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