The Model Context Protocol (MCP) is an open standard developed by Anthropic to streamline the integration of AI systems, particularly large language models, with external tools and data sources, offering a scalable alternative to custom plugins and integrations. By enabling AI agents to interact with applications through a machine-readable interface, MCP facilitates two-way communication, allowing AI to perform actions like publishing content or triggering workflows autonomously. This protocol reduces the complexity of integrating multiple AI models with various external tools, addressing the NxM integration problem by providing a universal interface akin to a "USB-C for AI." MCP enhances the functionality and scalability of digital products by allowing developers to expand use cases, automate workflows, and reach a broader user base while ensuring security through authentication, access controls, and human-in-the-loop approvals. Contentful, for example, utilizes MCP to empower AI assistants in managing content, optimizing tasks, and integrating with other tools, positioning itself at the forefront of AI-driven digital experiences.