WPP Open Brand Guardian is a cognitive AI tool designed to streamline the content review process by ensuring content is creative, compliant, quality assured, and inclusive. Integrated into the Contentful platform, it helps brands maintain high standards by automatically checking digital assets against customized rules to ensure brand consistency, compliance with various international regulations, and adherence to inclusivity values. This tool proactively flags potential issues early in the creative process, helping brands avoid common pitfalls like brand dilution, legal non-compliance, and cultural insensitivity. It has been particularly beneficial for highly regulated industries, saving them from costly compliance errors. By analyzing content for diversity and cultural sensitivity, Brand Guardian supports brands in resonating positively with their audiences and upholding their ethical standards, ultimately enhancing the efficiency and effectiveness of content teams globally.