Contentful enhances both SEO and Generative Engine Optimization (GEO) by leveraging structured content and centralized content management to improve AI-driven search results and maintain consistent messaging across digital platforms. Allan White, a Senior Solution Strategist at Contentful, and Joshua Lohr, Senior SEO Manager, highlight how Contentful's features, such as AI Actions, streamline content creation tasks like generating alt texts and translating content, thus boosting SEO performance. The platform's flexibility allows marketers to independently manage content, facilitating rapid content adjustments and efficient processes. Additionally, Contentful's speed ensures satisfaction for both SEO and AI bots, contributing to high-performance web experiences. The discussion also emphasizes the importance of balancing GEO investments across various channels and the need for continuous adaptability in the rapidly evolving AI landscape.