Contentful, a company known for building digital experiences, has refreshed its core values to better align with its evolving culture and vision as it transitions into a multi-product company. These new values, developed through extensive employee feedback and iterations over six months, are "Relentless Customer Focus," "Be Bold," "Own It," and "Win Together," each emphasizing a commitment to innovation, teamwork, and authenticity. "Relentless Customer Focus" underscores the importance of prioritizing customer success, "Be Bold" encourages taking risks and embracing ambitious ideas, "Own It" promotes accountability and proactive problem-solving, and "Win Together" highlights the value of collective success over individual achievements. Contentful integrates these values into its operations, including interviews, training, and performance appraisals, to create a welcoming culture and attract talent excited to contribute to the company's mission of building impactful digital experiences.