This tutorial demonstrates how to set up a project on Contentful and display data from it in a Vue application, showcasing the benefits of using a headless CMS like Contentful for creating engaging digital experiences quickly and efficiently. By utilizing the Content Delivery API, developers can access their content through a single request, making it easier to manage and reuse code. The tutorial covers creating a space, adding data, publishing it, and then pulling the data into a Vue application using Vue Router and Axios. It also introduces a cart feature for an online bag store, allowing shoppers to select bags and add them to their cart, as well as view their carts and remove items from them.