When considering a switch to a new content management system (CMS), organizations often focus on the immediate costs, such as software licenses and migration expenses, but fail to account for the broader concept of total cost of ownership (TCO) which includes hidden costs like employee training and hardware requirements. The real value of a CMS, as highlighted by Contentful, lies not in its initial price but in its ability to enhance operational efficiency and boost return on investment (ROI). By shifting focus from TCO to ROI, brands can leverage software like Contentful to accelerate content production, enable omnichannel publishing, and integrate AI-powered automation for tasks such as SEO metadata tagging and content generation. This approach fosters a more creative and agile work environment, ultimately leading to greater audience engagement, more conversions, and increased revenue. Contentful's platform is designed to empower content teams by reducing workflow bottlenecks, supporting structured content reuse, and offering composability for seamless integration of new technologies, thus unlocking long-term potential beyond the initial investment.