At Contentful, software engineers are encouraged to collaborate with customers and non-technical stakeholders to define solutions and determine the best way forward. The company's engineering teams prioritize customer needs, often working closely with client calls to learn more about their requirements. This approach fosters a growth mindset, where employees are empowered to take ownership of problems and propose changes. Contentful's culture emphasizes collaboration, continuous learning, and autonomy, allowing engineers to grow and develop within the organization. The company also celebrates creativity, inquisitiveness, and big-picture thinking, providing opportunities for engineers to explore new technologies and work on guest sprints with other teams. By championing discovery and growth, Contentful aims to build a culture of collaboration and innovation that drives digital experiences for major brands.