Combining history and technology in ecommerce: Au Départ with atoms studio

Au Départ Paris, a luxury trunk maker founded in 1834, reopened its doors in 2019 after a long hiatus and partnered with design studio atoms to create an ecommerce website using the JAMstack with Contentful and Commerce Layer. The goal was to combine history and technology flawlessly while ensuring scalability, flexibility, and high performance. Contentful provided a content platform that empowered creators and editors to make quick changes and updates without needing help from developers. Commerce Layer ensured seamless integration between the content platform and ecommerce functionality, allowing Au Départ to expand into new markets and add digital products. The combination of Contentful and Commerce Layer enabled scalability, flexibility, and empowerment for Au Départ's growth and expansion into new markets, digital platforms, and interfaces.

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