The concept of systems thinking is rooted in the idea that complex phenomena are products of the interactions between their parts, and it encourages approaching systems as complex organisms where individual elements within are part of the whole. This perspective expands problem-solving to holistic overviews of entire ecosystems and supports disciplines such as digital experiences by recognizing interconnections and understanding feedback. Systems thinking has been instrumental in reevaluating traditional approaches to digital products and experiences, particularly with the emergence of design systems which codify and scale decision-making to promote good design and content. It is also closely related to other concepts like structured content and the iceberg model, which can help identify and address issues within a system by looking at its underlying structure and mental level assumptions. By adopting a systems thinking approach, individuals can foster collaboration, innovation, and scalability in their work, and it has been applied successfully in various fields including design, engineering, and content creation.