We live in a world where the past four years have changed us all, with many people moving home or changing jobs and focusing on their purpose, particularly when it comes to brands they interact with and buy from. The Storylines Tour and documentary explore community and connection, highlighting personal connections between businesses and customers, as well as dynamic ways of connecting audiences globally. Brands like Formula 1, Marks & Spencer, Unmind, and others are using story-driven experiences to engage customers. Composable technology platforms are being used by agencies like UNRVLD, which took a completely new brand in professional sport from idea to market in just six months with its work on LIV Golf. Digital storytelling is paramount for brands like F1, M&S, and Unmind, who are using personalization, inspirational content, and localization to build connections with customers. The challenge of reaching customers globally is significant, but search engines and analytics can help optimize content for local markets. A growing composable community is envisioning the future of brand experiences, with technology as an enabler that allows brands to tell immersive stories.